Ree-back. Reebok is officially back in a big way as they open their newest store

ICYMI, Reebok is officially back. Or as I would like to put it, they’re Ree-back.

Ok, enough with the corny ass humor, but after a few years in hibernation, Reebok launched their flagship store under its new distributor at the 3rd level of the SM Megamall Mega Fashion Hall. We were fortunate to be invited to the official launch last October 25, and it’s truly great to see the brand back in action. To really stake their claim in the local sneaker wars, Reebok is well represented with their roster of athletes and personalities – from radio personality Gino Quillamor, fitness trainer/model Sam Ajdani, sports personality Migs Bustos, and athletes Deanna Wong, Ernestine Tiamzon, Fran Yu and Ice Blanco-Hontiveros.

“We are thrilled to have these brand ambassadors onboard for Reebok. We are inspired by their unrelenting drive in pursuit of their passion, their individuality and active participation in the community. Truly embodying – Life Is Not A Spectator Sport” said Jocelle Pe, Marketing Lead Reebok Philippine Distributor. “And with the opening of the Reebok Store, a hub for our Filipino movement makers to inspire and ignite their passion for sports, fitness and lifestyle.”  Christopher Ong, Marketing Manager.

The new store is definitely worth checking out, offering footwear for hoops, running, training and everyday wear. Reeboks’ been pushing their “Life Is Not A Spectator Sport” campaign which aims to empower individuals in whatever moves them. Reebok continues to encourage everyone to pursue their passions, celebrate individuality and be involved in the world around them.

While we have been promoting some of their products the last few months (Reebok x Looney Tunes and Jursassic World just to name a few), Reebok stands tall with their iconic silhouette, the Classic Leather. Since 1983, the shoe’s been a hallmark for the brand and continues to be a Classic to this day. Reebok had a neat display of the various Classic Leather silhouettes available, as well as a “Glambot” for people to strut their wares rocking the Reebok Classic Leather.

If you’re in the area, definitely check the new Reebok store out. Definitely tons to choose from, whether you need a shoe for work or play. Reebok is also launching their e-commerce store (reebok.ph) this November. Keep it locked here for more news surrounding Reebok and their upcoming releases.