New: Reebok just announced their partnership with GRAMMY-winning artist KAROL G

Welcome to the R, ms. G.

Reebok recently announced their multi-year partnership with GRAMMY-winning global recording artist KAROL G in time for their latest campaign for Reebok Classics. KAROL G becomes instrumental for the brand’s storytelling, content and global activations moving forward, as seen as the star of the brand’s ‘Born Classic. Worn for Life.’ campaign.

“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go,” said KAROL G.

Over the last two decades, we’ve seen the Reebok Classics category grow as an everyday staple but now the brand is entering its new era. For the latest campaign, the lifestyle silhouettes are now made in 100% real Garment leather, offering today’s generation with premium footwear options that are style-first and at the forefront of trends, all white at a very accessible price.

The Reebok Classics SS26 Garment Leather collection is set to release on the 18th of February, featuring the Workout Plus (unisex, as seen below), Freestyle Lo (Women’s, above), Club C85, and the Classic Leather. Expect to see the collection drop in more colorways and silhouettes throughout the season.

The latest campaign, ‘Born Classic. Worn for Life.’ sets the stage for a new chapter for the brand, blending timeless silhouettes with modern relevance and cultural significance. The accompanying film was shot by Renell Medrano celebrates the brand’s most iconic moments and the women who inspired generations – from Princess Diana’s effortless style to Jane Fonda’s studio workouts and Cybill Shepherd’s cinematic elegance – now reimagined with today’s leading global artist: KAROL G. Additionally, the campaign platform will feature rising male and female talent from key cities across the globe, championing how Reebok style comes to life from New York City, to London, Berlin, and beyond.

“’Born Classic. Worn for Life.’ celebrates the enduring influence of Reebok Classics, connecting the brand’s heritage in footwear excellence with icons from past and present,” said Todd Krinsky, CEO of Reebok. “With Karol at the forefront, we’re redefining how a new generation experiences the legacy of Reebok Classics through individuality, confidence, and style.”

KAROL G’s partnership with Reebok comes during a milestone year at the height of her career. From headlining NFL’s first halftime show in Brazil, to performing alongside Andrea Bocelli during the Vatican’s first public concert, KAROL G’s career is set to hit greater heights in 2026 as she’s slated to be the first Latina to headline Coachella.

Looking ahead, Reebok and KAROL G will also release an exclusive collection co-designed by the artist, expanding the brand’s vision for Classics with footwear and apparel inspired by her style, story, and global influence.