Life is Classic: Reebok is back with the Classic Leather

Posted on Apr 1, 2022 in Reebok

Life is Classic.

I’m sure you’ve seen the ad. You’ve heard of the shoe. For some, you might even have a pair or two. Like what we mentioned on IG the other day, Reebok reintroduced one of their most iconic silhouettes into the market — the Classic Leather.

In time for Summer 2022, Reebok brings the Classic Leather back in new colorways and styles, through rising artists and icons, telling their stories through the Classic Leather. Just like any classic silhouette, the Classic Leather comes back looking like how it did around 40 years ago when they first debuted back in the 80s. From its premium leather uppers to the lightweight EVA midsoles, the shoe is a go-to for anyone that’s about their business.

As seen here, we’re getting the Classic Leather OG this Summer, coming in White premium leather uppers with either grey or gum bottoms. Later this summer (May 2022), the Classic Leather SP is the latest iteration to the classic, with improved cushioning and pastel accents (more on this soon).

“Classic Leather is one of Reebok’s most timeless sneakers that has cemented itself over the years as a true icon within the industry,” said Fionna McQueen, Senior Director of Classics Product at Reebok. “For Spring / Summer ‘22, we’re excited to reintroduce the Classic Leather and expand upon its legacy. The range of creatives we’ve partnered with to tell our ‘Life is Classic’ story help celebrate the silhouette’s special heritage, while redefining what it means to be a Classic today.”

To further drive home the point of the new “Life is Classic” campaign, they’ve tapped the following that redefine what it truly means to be a Classic:

TEMS – Singer, songwriter and producer of Lagos, Nigeria. Appearing in Classic Leather “White/Gum”.
Allen Iverson – Hall of Famer, icon and Virgina native. Appearing in “LIFE IS NOT A SPECTATOR SPORT in Classic Leather “White/Gum.”
Lolo Zouaï – American, French, and Algerian singer-songwriter and producer. Appearing in Classic Leather “White Grey”.
Ghetts –Rapper and songwriter of Plaistow, London. Appearing in Classic Leather “White/Grey”.

The Reebok Classic Leather OG Grey and White Gum is available at https://sportscentral.ph, https://shopsm.com, Sports Central and select SM Store branches.