NOW OPEN: PUMA opens their first ever SELECT door in the PH

After launching their #DoYou Campaign last November, PUMA scores another one with the opening of their first ever PUMA Select store in the Philippines.

To get a better understanding of what PUMA Select is all about, the premium door houses most of the brand’s premier collaborations and top-flight collections. From Rihanna’s FENTY line to the Weeknd’s XO collection, PUMA Select definitely caters to PUMA’s most discerning clientele. Last weekend, PUMA opened their first-ever PUMA Select store over at the Uptown Mall BGC. Fans and attendees were treated to a quick fashion show featuring the brand’s most luxurious collections. Although a good chunk of the collection are heavily skewed for women (Selena Gomez, Rihanna fans, rejoice!), there are a couple of notable pairs and apparel to pick up for men.

With the PUMA Suede celebrating its 50 years, the Select store houses several key colorways of the classic silhouette while also offering three (3) notable pairs from the Suede50 collection. First is the PUMA Suede ‘Chains’ pack. With the Suede being the b-boy’s sneaker of choice, PUMA dressed the iconic sneaker with some bling. These come in several colors and now available in store. The second Suede50 sneaker is with their collaboration with Greg Yuna aka Mr. Flawless, the guy behind Chapter II. The clean Suede 50 comes with extra jewelry and lace dubraes. If you want to dress up your Suedes, this is it. Lastly, PUMA also collaborated with Japan’s ever so popular Poggy. Motofumi “Poggy” Kogi is the Creative Director for United Arrows & Sons. But aside from being the brains behind UA&Sons, Poggy’s been a fixture in Japan’s streetwear scene. His “street meets suit” Suede takes inspiration from Japanese festivals with its socklike design. Talk about giving the Suede that high-fashion look.

Aside from the Suede, Fenty and XO lines, sneaker aficionados would be pleased to also see the PUMA Cell collection available. The latest retro release from PUMA features both the Cell Endura and Cell Venom, both available in men’s and women’s colors. The rest of the store features other PUMA Select Items from the Match Lo, Tsugi, XO Parallel and a bunch of other silhouettes.

The team behind PUMA Select also shared a couple of upcoming drops, from the Thunder (Spectra, Electric, etc), to the RS line and ofcourse a couple other from their signature collections. The PUMA Select store is located at the upper ground floor of the Uptown Mall over at Bonifacio Global City.