New: PUMA and Dua Lipa bring back the Palermo this season

If you’re still not on the PUMA bandwagon you’re definitely missing out.

PUMA’s been making waves as of late, especiall after dropping the Avanti with Rihanna, announcing A$AP Rocky as their motorsports Creative Director and numerous notable releases such as the MB.03, PUMA continues on, this time with the classic Palermo.

PUMA’s latest campaign for the Palermo features American-Albanian singer Dua Lipa at a special dinner part in an Italian villa. At the center of it all is the Palermo, a shoe popularized back in the 1980s, at the height of terrace culture. With 90s style back in chic, the Palermo was photgraphed by renowned photgrapher Francesco Nazardo, showcasing the shoe as the dinner party’s main dish.

“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style” says Dua Lipa.

The PUMA Palermo is now available in Deep Green/Yellow and Mint Green/Pink. You can purchase them exclusively from PUMA.com and PUMA Shangri-La Plaza, with much more to come in 2024.