New: If you’re still not on the PUMA Palermo tip, you’re missing out

PUMA’s on the upswing as of late, be it performance or lifestyle. One silhouette that truly stands out from the brand’s archive is the Palermo. The shoe is a mainstay of terrace culture and pays homage to the coastal capital of the island of the Sicily. With a sleek design and the ever-reliable gum sole, the football icon is back, this time in more brighter and playful colors.

Adorned by the K-pop girl grop and PUMA APAC Ambassador IVE rocks the Palermo, bringing that terrace viba into today’s terrace culture revival. While the shoe takes center stage, the collection also features PUMA jackets, pleated skirts and football shorts.

The SS24 Palermo collection is now available at selected PUMA stores and PUMA.com. The shoe retails for Php 6,000. If you purchase the Palermo, you will be able to receive an exclusive PUMA Palermo scarf. If you shope any of the apparel worn by IVE, you have a chance to receive a pack of six IVE autographed photo cards, while suppplies last.