Speed & Style: Jordan releases the Why Not? Zero.3

Zer0 Noise.

For Russell Westbrook’s latest shoe, Jordan Brand focused on two things: Speed and Style. Continuing the story from his previous silhouettes, the Jordan Why Not? Zer0.3 represents Westbrook to the fullest, hoping to inspire the youth in more ways than one.

In terms of speed, Jordan Brand reduced materials, making this signature shoe one of the lightest in the line. Keeping with the theme, the shoe also sits closer to the ground, helping Russ and his dynamic movement. In terms of cushioning, the shoe features an articulated Zoom Air bag in the forefoot has horizontal flex grooves that promote linear, end-to-end speed and a propulsive feel.

In terms of style, the Why Not? Zer0.3 features a decoupled outsole as a nod to his favorite Js to play in, the Air Jordan XXVIII. The shoe also features a TPU midfoot strap to add to the style. The shoe also features a new crest on the tongue, that points out to members of Russ’ family.

For the launch colorway, the ‘Zer0 Noise’ represents Westbrook channeling his passion for the game to drown out the distractions on the court. He wants the others to do the same.

The Jordan Why Not? Zer0.3 ‘Zer0 Noise’ drops today, January 2nd, at Titan (all Titan doors, Titan App, and Titan22.com), Nike Park, Nike Forum and select retailers. The shoe retails for Php 6,745 and Php 4,595 for GS sizing.