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New: ASICS launches the GEL-KAYANO 31

Posted on Jul 27, 2024 in Asics

31. Can’t believe that ASICS’ GEL-KAYANO line has been around for over 30 years. Regarded as one of the brand’s best and most popular stability runners, the ASICS unveils its latest iteration to the market – the ASICS GEL-KAYANO 31.

With the success of the adaptive stability setup found on the GEL-KAYANO 30, ASICS continues to improve on it with its latest model. Now featuring an asymmetrical medial design on the upper, further enhancing the shoe’s fit while providing a comfortable feel. The mesh-laced upper provides better ventilation, keeping the foot cool over longer distances, and improved flexibility for comfort. In terms of the shoe’s outsole, the HYBRID ASICSGRIP rubber improves on its traction, further strengthening the shoe’s stability. Combined with PureGEL tech, shock absorption should be smoother during transitions.

Similar to the GEL-KAYANO 30, the 31 also features a unique 4D GUIDANCE SYSTEM which works with the movement of the body to provide adaptive stability and comfort.

Junichiro Tateishi, General Manager of Product Function Research Department, at ASICS said: “We believe the GEL-KAYANO™ 31 shoe not only provides the stability the shoe is famous for, but also delivers a truly impressive level of comfort to help runners go further. We are also proud that GEL-KAYANO™ 31 shoe continues to display its CO2e emissions, printed on its insole as 10.6kg per pair, which shows ASICS’ ongoing commitment to transparency regarding the CO2e emissions, so that runners can feel confident about their choices of GEL-KAYANO™ 31 shoe. 

The GEL-KAYANO™ is a legendary running shoe for a reason, and we’re excited to see how fans of the series enjoy this added comfort when they try the shoe. Our hope is that it helps everyone feel comfortable, confident and uplifted.” 

The ASICS GEL-KAYANO 31 will be available for men and women at ASICS doors and online stores this July for Php 11,090. For more information about the GEL-KAYANO 31, please visit asics.com.