New: ASICS just opened a pop-up at Mall of Asia

Over the last 18+ months, ASICS has had a bit of a resurgence across the sneaker world. Sure, their performance runners have always been around, but the brand’s been embraced by a greater chunk of the sneaker-wearing audience. Call it a right move, ASICS recently opened a pop-up store at the SM Mall of Asia to meet the public’s needs. The newly-built 60m space showcases the best the brand has to offer, showcasing Performace Run, Core Performance Sports, and SportStyle categories. The minimalist space reflects the brand to a T, focusing on clarity and functionality, keeping the product at the center of it all.

In terms of product, the store carries some notable ones – the new NOVABLAST 4, GEL-NIMBUS 26 while lifestyle fans can rejoice as the GT-2160, GEL-TERRAIN, and Japan S are all in stock. The pop-up space serves as a sneak peek into the brand’s innovative concepts leading up to the opening of an ASICS store slated to open later this year (September 2024). The new space looks to be one of the largest doors ASICS will open in the PH.

Make sure to drop by the ASICS pop-up at the Mall of Asia when you’re in the area or make a trip to see what the brand has to offer.