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New: Kyrie Irving partners with ANTA

Posted on Jul 12, 2023 in ANTA

After much speculation and on-feet leaks, it’s official.

Kyrie Irving just signed a multi-year deal with ANTA.

ANTA and Irving partner together to create a brand new signature product line for one of the most followed NBA athletes in the NBA. Irving’s love for basketball has always been at the core of his on-court performance as well as the key to his remarkable and ongoing career. This deep passion for the game perfectly aligns with ANTA, as both parties will focus on their love for basketball and uphold the concept of “The Love for Basketball is Equally Shared”. Looking for the best way to support every hooper and jointly promote the development of basketball culture.

Aside from being the latest signature athlete for the brand, Irving will also serve as ANTA Basketball’s Chief Creative Officer, where will be actively looking to recruit other athletes, indepedent brands and influential figures in other fields to promote the brand and their latest endeavor. Kyrie will strive to collectively shape and introduce new vision, innovation and creativity in signature sportswear category. 

ANTA will also launch the ANTA x KYRIE Youth Basketball Training Camps in China and the US to support the development and promotion of basketball and its culture.

“I’m incredibly excited about this collaboration. The first step in becoming partners is to share the same dreams, goals, and missions. ANTA’s rapid development over the years, openness to creativity, willingness to embrace family and teamwork, expertise in areas like product innovation and manufacturing processes have left a remarkable impression on not just me, but also my A11Even team who will work side by side with me in creating something truly generationally special,” remarked Kyrie Irving when addressing the partnership. “Being appointed as ANTA Basketball’s Chief Creative Officer is more than just a realization of my dreams; in fact, it may be the perfect opportunity for me, an individual who always dreams big and values independent thinking, to leverage my artistic talents to build, create, and unify the culture both on and off court.” 

“It is our genuine love for basketball that brought Kyrie and ANTA together, a love that transcends age, gender, race and backgrounds,” said Mr. Xu Yang, CEO of ANTA, when discussing the partnership. “We believe this collaboration will create a fusion of Chinese and Western cultures and bring more vitality and creativity for us to continuously push the boundaries and explore the infinite possibilities at the intersection of basketball and culture. ANTA will also play a pivotal role in helping Kyrie Irving articulate his basketball philosophy and convey his unwavering passion for life and art through the products. Together, we will continue to advance our efforts in supporting the development and promotion of basketball and its culture, never ceasing our passion and love for the game of basketball. 

Kyrie Irving’s on-court signature shoe and lifestyle footwear will be unveiled in the first quarter of 2024.

Kyrie Irving’s inaugural on-court signature shoes and lifestyle footwear will be unveiled in the first quarter of 2024, with the full range of products set to release around the same time. While waiting for his signature shoe to drop, Irving will be wearing various ANTA pairs such as the Shockwave 5.