New: China’s getting ready for Anthony Edwards’ Believe That. Tour

After touting the best sneaker for 2024, Anthony Edwards and adidas Basketball continue to make waves, this time with his first-ever China tour, the Believe That. Tour. The tour 3 cities across the country, kicking off on the 21st of August in Shanghai and ending in Beijiing (8/28). The success of his first signature was just the tip of the iceberg, as Edwards’ rise needs to be deepened by meeting the most passionate fans across the pond.

While Edwards has been to Asia before, this will be his first time in China. From on-court takeovers to unexpected cultural moments, the Believe That. Tour will deliver Anthony’s signature swagger, personality, and spirit directly to China’s next generation of hoopers and tastemakers, creating moments that inspire belief in the game, in the future, and in his unstoppable rise.

While we won’t be seeing AE up close here in Manila, what we’re curious to see is how they execute and debut the Ant Farm – a dynamic activation platform that brings the Believe That. mindset to life through immersive basketball experiences that inspire hoopers to outdo themselves.

Spanning Shanghai, Chengdu, and Beijing, the Believe That. Tour will be engaging and unforgettable, reflecting the pillars of Edwards’ identity of hoops, sound, and style. adidas Basketball promises the tour having exclusive events, surprise appearances, and live experiences built for the next generation of believers.

adidas Basketball did a great job marketing the AE1 with their multimedia campaigns, and this tour becomes their first full-on international activation for Edwards. Being touted one of the next faces of the sport, Edwards is redefining what it means to be a modern superstar and China gets to witness his greatness up close. adidas Basketball and Anthony Edwards are united in their mission to inspire the next generation of hoopers, leaders, and believers across China and around the world.

Could Manila be on the horizon soon? Believe That.