NEW: adidas unveils the ULTRABOOST 5

Posted on Jul 13, 2024 in Adidas

Ready for the new new?

adidas has been providing runners with that extra Boost for over a decade and today, adidas unveils the next one, the Ultraboost 5. The new iteration of the beloved runner provides the highest energy return yet, thanks to its new midsole construction.

While the Ultraboost’s been around the last 10 years, who’s this shoe made for? It’s practically for everyone, but truly build for those looking to get more out of their run.

Dr Eliza Filby, Historian of Generational Evolution, who led the research, says: “The next generation is under a lot of pressure, burnt out, feels disorientated at the state of the world and there are so many demands on their energy and time. When it comes to making a choice about what they focus on, physical exercise like running can often be one of the first things to go. 60% of those who don’t dedicate as much time as they’d like to sport, mention a lack of energy as the main reason, despite the positive endorphins it releases.”

The Ultraboost 5 uses a re-engineered LIGHT BOOST midsole packed with 9mm more foam under the heel and forefoot, which allows for reduced weight, higher cushioning and 2% more than the last iteration (Ultraboost Light). For the upper, the new adaptive Primeknit upper offers adaptability and enhanced fit in key areas, maximizing breathability.

“The Ultraboost is a true running icon and this is our best yet”says Simon Lockett, Footwear Product Marketing Category Director, at adidas. “82%^[2] of people that have tested it say they prefer its energy return to their own shoes, and 70% say they had more fun while running wearing it. That’s always been the superpower of Ultraboost, especially now it’s back with more Boost, and a lighter weight than ever before.”

The Ultraboost 5 retails for Php 10,000 and will be available in the ‘Spark Orange’ colorway. The shoe will be available in adidas stores, partner retailers and online at adidas.com.ph/ultraboost beginning July 18. The ‘Lucid Blue’ and ‘Lucid Pink’ are only available through adidas stores and online only.

To find out more, please visit: https://www.adidas.com.ph/running. Follow the conversation on Instagram, TikTok and X using #ULTRABOOST @adidasrunning.