New: adidas Running welcomes Camila Mendes to their Running family

adidas welcomes Brazilian-American actress, producer, and entrepreneur Camila Mendes to their running family. The two celebrate the fact that running is for all, making the sport more about community, self-care and fun and not so much about competition.

Patrick Nava, VP Product, Running & Credibility Sports at adidas Running said: “At adidas, we understand that every runner has a unique and personal relationship with the sport, and that’s what makes running so special. As someone who embodies the belief that running is for everyone, we are delighted to partner with Camila. We hope that having someone like her as a relatable role model, openly sharing her own complicated relationship with running, will inspire runners to keep lacing up and enjoying whatever running means to them”. 

Through the course of their partnership, Camila will be launching their latest comfort-tuned silhouette, the Supernova Rise 2. Camila says, “Although I’ve always been physically active, running became a key part of my workout routine while training for my latest role. But I’ll openly admit that running isn’t always easy, and I haven’t always seen myself as a runner. But I know I’m not alone in that feeling. It’s okay to have a complicated relationship with running — many people do. By embracing both the challenges and the progress, I hope to encourage others to feel more confident in their own journey – and enjoy whatever running means to them. I’m honored to join the adidas running family. They truly took the time to understand my relationship with running, and together we’ve created a campaign that’s filled with humor, honesty, and authenticity. I can’t wait to see it come to life.”

Expect to see the adidas Supernova Rise 2 beginning March 7th across adidas.com.ph and adidas stores nationwide.