New: adidas reveals their latest label – adidas Sportswear

Yes, after 5 long decades, adidas reveals an all-new label, adidas Sportswear.

We all know about adidas Performance and adidas Originals, the new label aims to level up your everyday look using the latest performance tech while keeping comfort at the core of it.

newly signed artist Jenna Ortega makes her debut with the brand bannering the new label. Being the star for the next generation, it made sense to have Ortega front adidas Sportswear, who reflects individualism and versatility.

So what makes adidas Sportswear any different from Originals or Performance? At first glance, they look awfully similar to any collection we’ve seen from the brand. But you’ll notice here that adidas uses performance-focused technologies with its simple cutlines, colorways and muted designs. The brand makes perfect sense to work for all facets of your life.

Two key pieces stand out with their latest collectiion – the Tiro Suit and the AVRYN. For more details, check it here:

• Tiro Suit Collection: Reimagining adidas’ iconic tracksuit silhouette with a deep heritage in football, the Tiro Suit translates sport design cues specifically for Sportswear. Fronting the collection, the all-black timeless co-ord – Tiro Suit Up Advanced – remains sporty at its core but takes on a new identify, as the classic 3- stripe set brings functionality to the fore whilst maintaining a minimalistic look. With the potential to create a variety of fresh looks, Jenna Ortega remixes it by pairing with a shirt and tie for her on-set moments but then switches it up with a gold sequinned crop for an evening out with friends.
   
• AVRYN: Made in part with recycled materials, the shoe also fuses BOOST and BOUNCE technology in a new way to offer comfort both inside and out. This AVRYN drop includes two colorways, a muted two-tone black and grey with minimal red detailing, as well as all-grey version with black signature 3-stripes complete with purple accent, origami inspired finishes and an exaggerated heel tab, AVRYN provides a fresh and versatile look and feel, making it easy to pair across a number of everyday looks.

Also part of the SS23 collectin is the Express Dress, which takes all the design elements of a wrap style silhouette, remixed with boasted collars and soft, comfortable ribbed cuffs. Whilst striking when worn alone the tie front fit can also easily be subbed in as a lightweight jacket and layered over a basic ensemble.

There’s also the Express Jersey, taking inspiration from ’90s football jerseys for that casual fit. Lastly, there’s also the Coach Jacket, a clean monochromatic jacket that’s oversized with a shine-finish fabric. Cuffed sleeves and 3-stripe detailing are coupled with oversized collars.

You can also see Premier League footballer Son Heung-min, Atlanta Hawks’ Trae Young, Women’s Super League player Mary Fowler and gamer/thrill-seeker Carolina Voltan part of the first adidas Sportswear campaign.

adidas Sportswear is now available via the adidas website, app and stores today.