New: adidas Originals focuses on “The Original”

Originals are forever. This season, adidas Originals aims to inspire future generations with “The Original” – basically stating that revolutionary change begins with just one.

With its rich archive of silhouettes, adidas focused on three key silhouettes – the Superstar II, Handball Spezial and the Samba OG.

The brand tapped celebrated director Thibaut Grevet, to navigate a space speaking to sport, music and fashion all under one umbrella. It takes vision, craftsmanship, and an unwavering commitment to authenticity to create something original – which encompasses his work and the silhouettes featured in this campaign. To accompany his work, Grevet used the Platters’ “Only You (And You Alone)”.

It just takes one. 

Before there can be a thousand. 

There’s always The Original.