New: adidas and Bad Bunny’s dropping the Adizero SL72

Usually brands take it down a notch a week or two before the holidays. But I guess Benito and adidas Originals had something else in mind.

As we round out 2024, adidas Originals and Bad Bunny continue on with with their partnership with the release of the Adizero SL72. We’ve seen the return of SL72 this year but this iteration blends fashion and retro running into one – the SL72 and the Adizero runner.

We’ve seen hybrids before, but this is definitely a unique take on it. Breaking down the silhouette, you’ll notice the upper of the SL 72 but combined with the sole of the Adizero. adidas has always been about their heritage, but this new concoction bridges the past with the future – utilizing both the iconic Trefoil and the Badge of Sport (yes, the Three Stripe logo we’ve seen on Sport Performance products).

The campaign is inspired by the theme “Shift the Timeline” – which centers on the interplay of these two decades. Through creative elements such as double exposures, cropped photos, and mixed media from each era, the campaign reflects the Adizero SL72’s versatility, emphasizing performance, comfort, and high fashion. Through this unique visual style, Bad Bunny offers fans a new way to experience the past, reinterpreting it with a modern touch that paves the way for innovation. 

The adidas Adizero SL72 drops this Saturday, December 14 via the adidas app. The shoe retails for Php 9,500 and comes in two colorways – Off White/Chalk White/Wonder White and Blue/Core White/Shock Yellow. The Off White pair will be available via adidas.com.ph, adidas app and Brand Center (Glorietta). The Blue/Shock Yellow will be available via adidas.com.ph, adidas app, adidas Brand Center, Commonwealth and atmos.

The third colorway will not be available via app but will be made available in select retailers worldwide.