New: Jordan Brand’s DAYO23 Streetball Tournament Returns this June

It’s that time of the year, folks. Jordan Brand continues to spread the gospel of basketball with the return of the DAYO23 Streetball Invitiational this June, putting the spotlight on the country’s rich streetball culture.

For those unfamiliar with the term, ‘Dayo’ is when your crew visits a neighboring barangay or municipality and play against their best. DAYO23 has become a platform where hometown pride, turf strength and raw talent come together for the ultimate basketball showcase.

While the main event happens on court, Manila’s flyest DJs, artists and immersive moments are on display, connecting the game to the entire hoops community. As they say, come for the hoops, stay for the culture. The tournament will feature both men’s and women’s divisions, highlighting the depth of talent across the country, alongside the return of fan-favorite, ultra-competitive five-on-fives and immersive on-ground experiences. Exclusive DAYO23 merchandise and Jordan Brand activations will also be available throughout the weekend (June 6-7, 2026).

While we’ve had special apparel to celebrate DAYO23, Jordan Brand is also releasing the DAYO23 Collection, launching this Wednesday, May 6, which also includes an exclusive ‘DAYO23’ colorway for the Luka 77.

More than just a tournament, DAYO23 is a stage for self-expression where players, creatives, and fans alike can rep their hometown and win it all.

Further details on registration and the full event lineup will be announced soon.