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New: Jordan Brand officially unveils the Tatum 3

Posted on Sep 25, 2024 in Jordan Brand

Can it get any better? Does Jayson Tatum still have a hunger for more?

But with all that happened during this Summer, Jayson’s definitely ready, this time with his latest signature shoe, the Jordan Tatum 3. Jordan Brand continues to make the Tatum line the lightest in the line and there’s so much more to look forward to as the season progresses.

For the Tatum 3, Tatum worked extensively with the Jordan Brand design team to come up with a shoe that feels broken in right out of the box that fits perfectly without restriction or pressure. The shoe’s upper provides layers where they matter most, while staying supportive and fitting just right without feeling bulky or stiff.

In terms of cushioning, the Tatum 3 uses Cushlon 3.0 foam and Zoom Air to work hand in hand with the upper for better lateral movement and a herringbone traction pattern to help with every step.

For details, Taum continues to stamp his son’s name on the inside of the tongue opposite his JT logo, while his number 0 is seen on the heel along with unique sayings on the heel tabs specific to each colorway. “Find A Way” is also seen on the medial side of the shoe.

As the Celtics defend their title this season, Tatum will wear the launch colorway, ‘Welcome to the Garden’. The design showcases the growth Tatum has seen in all areas of Jayson’s life – his family, his game and his pursuit of greatness. The floral pattern that nods to his home and personal garden, where he’s surrounded by family, friends and loved ones.

The Tatum 3 will be available globally beginning October 10.

Welcome to the Garden – launching October 10
Zero Days Off – Tatum puts in the work for that pursuit of greatness
Sidewalk Chalkinspired by the playful childhood moments that Deuce spends with Jayson drawing on sidewalks
Zen – Tatum is calm under pressure. The Zen colorway is all about that balance, with the shades of gray contrasted by the green
CNCPTS: Tatum 3 and Air Jordan 1