New: Athletes wearing the adidas adiZERO were winning in Paris 2024

Is it safe to say that the athletes wearing footwear from the adizero family were winning? Athletes from all over won more gold medals in the fastest races – from 800m races to sprints – the adizero family has catapulted into the brand’s history as the most successful collection competing at the highest level.

In the fastest events – 800m and sprint distances – adidas athletes wearing adizero have dominated winning 5 out of 12 gold medals – more than any others. This includes men’s 100m, men’s 110m Hurdle, and the men’s and women’s 400m, and the men’s 800m. Specifically, in the men’s sprint distances of 400m and below, adizero athletes accounted for 60% of all possible gold positions in individual events.

Most of the athletes wore adizero Prime SP 3 Strung and the adizeor Prime SP 3 Strungy x Y-3. As shown on our feed, Noah Lyles wore a customized pair during his 100m win. Both silhouettes have cushioning and responsiveness benefits of Lightstrike Pro in the forefoot, and cocoon-like comfort and support of the Strung upper.

adidas adizero athletes won 50% of gold medals as well as 50% of all available podium spots. All medal winners wore the ADIZERO Adios Pro Evo 1, the lightest marathon world-record winning shoe ever, which since its unveil has helped adidas athletes break two world records and win 19 key races, including an Olympic record, four national records, four course records and a World Fastest Marathon Debut. Since 2023, athletes wearing adizero have won 51% of the top 50 races in the world, more than all others combined.

If you have a chance, drop by an adidas store near you and try out any of the adizero pairs for your first run or next marathon.