New: Reebok unveils REEBOK IMPACT

Posted on May 16, 2024 in Reebok

Reebok’s doing some nifty things these days as they launched “Reebok Impact” – a custom AI fashion experience on Instagram. As seen on the video, any memory or image you have on your feed can be created into an AI-design custom digital sneaker.

By sending your photo/s to Reebok via DM (@reebokimpact), Futureverse’s AI will craft a design based on the image. Initially, users can choose between the Reebok Pump, Classic Leather or Club C and further customize the shoe with AI-generated art. The original photo will be store in the shoe’s sole.

Currently, users have up to 4 free digital sneaker creations which you share or purchase a game-ready files that are compatible with Unreal Editor for Fortnite (UEFN), Roblox and will be interoperable with many virtual experiences to come, including the recently announced upcoming AAA MMO game OPEN, from the creators of Ready Player One.

“We are thrilled to announce the launch of Reebok Impact, which marks an important milestone in our commitment to innovation and technology. We are excited to partner with Futureverse to explore new and engaging ways to bring our brand’s ethos to a wider audience. Through Reebok Impact, we look forward to revolutionizing the digital fashion landscape and providing our customers with a unique and immersive experience,” said Todd Krinsky, CEO of Reebok.

“We couldn’t be prouder to introduce this initial experience as part of our long-term partnership with Reebok. Together we’ve pushed the boundaries of both personal expression with the exemplification of life imitating art and art imitating life. Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. The future of fashion has arrived, and this is only the beginning,” said Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse.

Down the line, users will be able to purchase these sneakers IRL within Reebok Impact. For more information and to create your own personal Reebok Impact, visit Reebok Impact on socials: @reebokimpact.