Converse is set to drop the Gianno tomorrow
Since 2017, Tyler, the Creator has been working with Converse. Over the last few years, we’ve seen them reimagine the staples – the One Star and the Chuck 70. This November, Tyler’s got something new, with the GOLF le FLEUR* Gianno.
“This was an opportunity to create a build that he could have ownership and creative input to,” says Matt Sleep, Converse’s Footwear Design Director. “We worked to craft a design language for Tyler with nods to Converse DNA and heritage. The intent was to create something that felt contemporary and fresh, but maybe not necessarily something that looked outwardly ‘Converse’ at first sight.”
Taking inspiration from outdoor footwear (if you’re still not on it, you’re way late), running and basketball, the Gianno poses something new, but definitely something for everyone. The shoe is equipped with a midfoot shank, keeping it stable. The rugged traction pattern is also a call to the brand’s ’90s basketball archive. “The shoe is a combination of style and function,” says Amy Rauner, Senior Footwear Designer at Converse. “The multidirectional non-skid, lugged outsole should work in many different conditions —whether it be biking on BMX trails or hiking in the woods.”
With the mix of leather, nylon, and suede on the upper, the shoe is versatile, while giving Tyler the freedom to create something for everyone. The sculpted, fitted upper hosts detailing, such as the mini debossed fleur motif, and reflective eye rows that weave through the design. These details provide intriguing depth to the sneaker from all angles.
The Converse x GOLF le FLEUR* Gianno drops at Sole Academy (Trinoma/ATC) and Converse Shangri-la Plaza tomorrow, November 11.