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UA Embiid One: built for Joel, made for everyone

Posted on Sep 22, 2020 in Under Armour

Back at the start of the NBA Playoffs, ‘The Process’ Joel Embiid debuted his first-ever signature performance shoe with Under Armour, the Embiid One. While we have heard that big men don’t sell shoes, Embiid is quite a unique specimen. With that in mind, UA took notice and created a shoe that works for everyone – whether you’re down on the blocks or running the opposition down from one end to the other.

To create a special shoe for Joel, the Under Armour design team considered every possible detail, from the materials used to the potential weight distribution and traction for a player as special as Embiid. Here’s a good look at what the Embiid One has to offer:

Fitting guards, forwards or centers, the Embiid One comes in a mid-cut design built to help any type of player. The shoe is stable to support the bigs, but lightweight enough for quick cuts and being mobile around the floor.

With the euro-step an essential tool for a player these days, Under Armour added a specially designed TPU support wings to the Embiid One. This definitely helps players like Joel to move freely without worrying about rolling their ankles.

Grip and traction is truly important for players with multi-faceted games. The ‘continent’ outlines of the outsole represent both Africa and the US, both part of Joel’s basketball journey.

For the shoe’s upper, UA uses multiple layers of fitted, lightweight mesh for a locked-in feel but still provide maximum breathability. Gone are the days when Embiid would switch shoes at the half as these are sure to be comfortable at any given time. For the shoe’s cushioning, the Embiid One carries both HOVR and Micro G cushioning for energy return and explosiveness. You’ve seen Joel pop back up for those slams, right? The cushioning system definitely helps achieve that on the Embiid One.

For his first signature shoe, Joel’s logo is found on the tongue. The wing-like design is inspired by Joel’s outstretched arms, while also forming a ‘J’ and a lower case ‘e’.

The UA Embiid One ‘Origin’ colorway is now available exclusively via the Under Armour PH website. The shoe retails for Php 6,995 and comes with a free Sackpack with every purchase.