On September 27, 2015, James officially launched his new shoe, the LEBRON 13, before 2,000-plus Akron locals. It was a special moment for James, as he also celebrated his pledge to support the future leaders of the city and the message that all within it are “built for greatness.”
Acclaimed playwright and poet Lemon Andersen delivered a special poem to James and Akron during the event. A timely sequel to his 2013 “Rubber City Soul” poem, Andersen’s new composition, “The Akronite,” illuminates the special relationship between James and Akron. Peep the video below:
The LEBRON 13 ‘Written In the Stars’ drops tomorrow, October 10th, at select Nike Stores and stockists such as Titan. The shoe retails for Php 9,995.