sole movement

adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As [...]

Have you ever wondered why we pay so much for a pair? It’s so easy to refute that the big brands use sweat shops across the world to manufacture our 7k pairs. However, we discard the R&D, design, and craftmanship that goes into the shoe. Our friends from adidas Originals released this feature on how [...]

This weekend’s all about the Three Stripes in terms of releases. Aside from the St. Patty’s 1.5s, adidas also released the Snoop Dogg version of the Freemont Mid. Snoop signed up with adidas last year and it’s about time we finally see a signature pair from the Doggfather. Obviously paying homage to his hometown LA, [...]