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The official unveiling ended just moments ago and once again, Nike brings the best tech to the table to provide LeBron James a superior shoe that complements his supernatural game. The LEBRON 12 is designed to enhance James’s explosiveness while combining three key benefits: superior cushioning, harnessed support and natural flexibility.

“This is Nike at its best: we take the insights from a world-class athlete in LeBron James to inform forward-thinking designs and create the most innovative shoes,” said Kelly Hibler, Nike Basketball VP of Footwear. “We’ve combined the art and science of engineering in the LEBRON 12 to advance the game of basketball’s best player.”

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BORN IN THE LAB

Nike’s Sport Research Lab provides the Nike Basketball design team with in-depth analysis on athletic performance and scientific testing. The LEBRON 12 was born in the lab, where scientific data and analysis substantiated the need for next-generation cushioning, support and flexibility.

This science-led insight was maximized for James while accounting for the diverse needs of athletes worldwide. The lead colorway, the LEBRON 12 NSRL, was inspired by the new shoe’s genesis in the lab.

ACCELERATED EXPLOSIVENESS

As mentioned in the video, they wanted to elevate Zoom Air to the next level of cushioning. Nike installed five visible hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12 enhance natural motion while providing accelerated explosiveness with each step. Providing the same cushioning from the original ’95 Zoom Air, the hexagonal Zoom Air pods are mapped to the foot’s pressure points– all in the key areas where our foot needs it the most.

The hexagonal Zoom Air isn’t the only new tech Nike Basketball brings to the 12. A lightweight, breathable Megafuse upper acts as second skin, minimizing the weight but amplifies breathability and comfort.

SUPERIOR SUPPORT

James runs approximately three miles per game, and the average player changes directions about 1,000 times over that distance, requiring supportive, comfortable footwear to withstand tremendous impact and torque. Dynamic Flywire cables provide lockdown support for James’s unrivaled combination of speed and strength. The upper is constructed for a precise fit, with Hyperposite wings that deliver targeted support and protection.

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STORYTELLING

Seven (yes, 7) LEBRON 12 colorways are set to release throughout the Holiday season, all inspired by James’ game, physical attributes and the analysis that went into the development of the shoe. Here’s a breakdown of the colorways that’s set to drop beginning October 1st.

LEBRON 12 NSRL – James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear.

Launch: Oct. 1 in China; Oct. 11 globally.

LEBRON 12 Heart of a Lion – James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career.

Launch: Oct. 30.

LEBRON 12 Dunk Force – Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade.

Launch: Nov. 11.

LEBRON 12 Instinct – James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates.

Launch: Nov. 22.

LEBRON 12 Six Meridians – A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands.

Launch: Nov. 29.

LEBRON 12 Trillion Dollar Man – Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology.

Launch: Dec. 1.

LEBRON 12 Data – James is arguably the most dominant player in the game today, with the statistics to support that claim.

Launch: Dec. 20.

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