sole movement

Light. Lighter. Lightest. With all the brands coming up with a lightweight shoe, adidas ups the ante by making a lightweight shoe line- whether it be for running, basketball, tennis, or any other sport. adiZero aims to make you faster in your sport. From the adiZero F50 Runner (running), adiZero Feather (tennis), adiZero F50 Prime [...]

Boooooom! You might’ve seen the viral ad on YouTube already with Tim Tebow and Ndamukong Suh watching our very own Pacman. The Boom campaign definitely fits right in to what Nike’s design team created for MP for this fall/holiday season. Nike’s all about building better athletes.  By finding solutions and using key innovations, Nike made [...]

Hey guys, I reported this about a month ago but never had the time to go back and take photos of. So despite the delay, here it is. After all, what’s important is that it’s available, it’s still coppable, and still at retail prices. adidas has flipped the script in a way, but definitely makes [...]

I’ve featured a lot of basketball, running and special issues on the site. For this post, let me focus on another popular shoe that was all the rage way back in the late 80′s/early 90′s. These are the trainers. Cross-trainers, XTrainers, Trainers, whatever. The Trainer was popularized back in the day when it was being [...]

Happy Holidays everyone! I know it’s been a week or so since my last post. I took a break from all the madness that is Christmas and I know I’m way late in all the sneaker news, esp during the holidays. Adidas came correct as they prepared for the holiday season. I saw these kicks [...]