NIKE AIR MAX LD-ZERO
Mar22

NIKE AIR MAX LD-ZERO

In celebration of the 30th Air Max Day, Nike is set to release another gem in the Air Max LD-Zero.  Crafted by famed fragment designer Hiroshi Fujiwara, the Nike Air Max LD-Zero H Unisex Shoe fuses a LD1000 upper with the latest Max Air unit to deliver  modern street-style icon. The Air Max LD-Zero was recreated as a nod to the clean, minimal ‘70s design aesthetic of the Nike LD1000, Fujiwara’s favorite sneaker. He recreated the...

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NIKE BEHIND THE DESIGN: THE CHOSEN 1
Mar16

NIKE BEHIND THE DESIGN: THE CHOSEN 1

As shared to you via all our platforms, the Air Max 1 x Atmos ‘Elephant’ is making its comeback this Saturday, March 18th. If you’re still not familiar with the story behind the design, check out this quick video Nike created with atmos’ Hirofumi Kojima. From the elephant print and the jade accents, Hirofumi chronicles how they put the concept together and boy, did they nail it. Now back in its original shape...

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NIKE AIR MAX 1 ULTRA 2.0 LE
Mar13

NIKE AIR MAX 1 ULTRA 2.0 LE

Aren’t you happy the Air Max is celebrating 30 this year? After the OGs, The AM90 Ultra Flyknit and the Air Max 1 ‘Master’, Nike is set to release the special edition Air Max 1 Ultra 2.0 this Thursday, March 16th. Staying true to the original, the 2.0 comes in the iconic White/University Red colorway. Looking at it closer, you’ll see some of the old mixed in with the new. The mud guard, classic mesh upper, and...

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NIKE AIR MAX 1 MASTER
Mar06

NIKE AIR MAX 1 MASTER

When everyone were hoarding and collecting Js or Dunk SBs, I was in Air Max 1s. Yes, the perfect mix of form and function rolled into one. Early on, my sneaker collection was all about runners, with the Air Max at the heart of it. “Grails” for me revolved around the KidRobots, Patta x Parra, Atmos 1s and everything in between. With the Air Max 1 celebrating 30 years this March, Nike chose to put the most coveted...

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NIKE AIR MAX 90 ULTRA 2.0 FLYKNIT
Mar01

NIKE AIR MAX 90 ULTRA 2.0 FLYKNIT

Earlier today, we featured the Air Max 1 Anniversary, a retro make up of the original Air Max 1 colorway that released in 1987. But even before that drops this weekend, Nike breathes new blood to another original to celebrate Air Max’ 30 years. Similar to the Air Max 1 a few months back, Nike brings us the Air Max 90 Ultra 2.0 Flyknit, utilizing Flyknit provide that snug fit and bringing breathability to a whole new level. The...

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