NIKE METCON 1
Jul20

NIKE METCON 1

Over the last couple of years, Reebok was able to corner the core fitness/training market when they rededicated a big chunk of their business towards the category. With it, they were able to get a head start at pushing footwear, apparel and such for Crossfit. Nike decided to join in the fun and create a buzz that caused the former to ban Nike’s shoe from the Crossfit Games (after all, Reebok does own an exclusive partnership...

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MANNY PACQUIAO + NIKE TRAINING: INNER STRENGTH
Apr28

MANNY PACQUIAO + NIKE TRAINING: INNER STRENGTH

Manny Pacquiao may have the biggest shoulders in all of sports. Every day he trains, and every time he steps into the ring, the 5-foot-7 boxer carries the weight of a nation. In addition to the expectations of more than 100 million Filipinos, Pacquiao is perpetually surrounded by fans, training partners, business partners, media and entrepreneurs looking for something from him. So many people want a moment of his precious time that it...

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