Let’s take a break from the sneaker releases for a second and check the latest promo from Foot Locker and adidas Originals. Their latest ad, “The Bobby Butter Story,” is a new spot featuring NBA stars Damian Lillard and Andrew Wiggins, alongside late-night host and comedian, Jimmy Kimmel. The ad is part of Foot Locker’s “Fresh Start” back-to-school campaign, which features the adidas Originals ZX Flux Prism Sole and Red Galaxy models.
The spot centers around Lillard, the 2012-13 Kia NBA Rookie of the Year, advising Wiggins, the 2014-15 Kia NBA Rookie of the Year, to make sure he doesn’t let early success make him complacent. Lillard agrees that Wiggins’ new adidas gear from Foot Locker is a good start to staying fresh, because no one wants to end up like legendary street baller “Bobby Butter,” played by Kimmel.
”I’ve been in a few Foot Locker spots now and they keep getting more fun each time,” said Lillard. “It was awesome getting to do this one and I’m excited to see what the fans think.”
”Playing Bobby Butter allowed me to showcase both my basketball skills and sick street style,” joked Kimmel. “I’ve been wearing adidas since the ‘80s when I was one of the founding members of Run DMC.”
The newest ZX Flux can be seen on the feet of both Lillard and Wiggins. If you’re in the US, the new pairs will be available at Foot Locker stores nationwide. Additional information may be found at footlocker.com | Instagram: @footlocker| Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker |App: iOSand Android. Follow the story @adidasOriginals #ZXFlux.