sole movement

March 2008 ushered in a new breed of basketball shoe as the Nike Hyperdunk debuted for the Beijing games. Kobe Bryant soared over a car in a viral film playing on the shoe’s minimal weight, while athletes, commentators, designers and sneakerheads marveled at the Hyperdunk’s futuristic, bold aesthetic. Designed by Eric Avar, the original 2008 Nike Hyperdunk [...]

Some say leaders are born, while others believe experience built over years establishes true leadership. Nature or nurture?  In the case of 21-year-old basketball sensation Kyrie Irving, it’s a fluid combination of both. Born in 1988 in Melbourne, Australia, Irving was an inquisitive and active young boy with nonchalant charm. His parents Drederick and Elizabeth, both [...]

Nike Basketball’s T-shirt design philosophy is simple: Set a new standard with colors, graphics, illustrations and art that excites. While fit, graphics, athletes and color trends come and go, Nike stays focused on saying something new and relevant on a wearable canvas. “Let’s not forget the power of a T-shirt, which in many ways can [...]

Design. Nike’s been at the top of their game in terms of shoe design. They wouldn’t be where they are now without the advancement in technology and design with their footwear. This week, Inside Access takes a look at how they redefined design nd how the shoe’s upper has evolved through time. Shoe design fuses [...]

International basketball has many flavors. From the Euro step in Europe to passing precision in Asia, the game continues to evolve from unique nuances that start local and spread global. Nike Basketball celebrates these regional styles by inviting elite players to Portland, Ore., for an annual exhibition game. Considered by many the best collection of [...]

Wow. When Nike HQ recognizes the madness that is basketball here in the Philippines, that means a lot. And with FIBA Asia happening in town this August, it’s just one more feather in our cap that we truly are a basketball-loving nation. One thing typically unites a nation. For some, it’s culture. For others, religion. [...]

In 2008, basketball players spent little time discussing the performance value of socks. Buying socks in bulk for value was the norm. Nike Basketball saw an opportunity to revolutionize the market with a technically advanced sock that delivered high performance and an iconic look. Since its inception in 2008, the Nike Elite Basketball Crew sock [...]

With Titan doing an Instagram-exclusive promotion and a couple more pairs reported to be available at Nike Park, everyone got excited that the Corks are hitting our shores. We’ll have to wait ’til February to get our pairs along with the rest of the world. This week, Nike Basketball’s Inside Access features the Cork: Paying [...]

It’s what’s inside that counts. Nearly 30 years ago, Zoom Air revolutionized the footwear industry, a catalyst of design innovation that has inspired designers to reshape footwear. Nike’s Air Force 1 transformed basketball footwear in 1982 with the introduction of a bag-like structure with pressurized air, all embedded internally in the shoe’s sole. Basketball players [...]

 In celebration of Nike Basketball’s style, design, and innovation, Inside Access now takes us across the pond, to Western Europe, to see how basketball is slowly becoming a second language despite the dominance of football. The sport is being played with greater fluency than ever as more and more European players enter the pro league. [...]