INSIDE ACCESS: 25 YEARS OF NCAA UNIFORM INNOVATION
Mar04

INSIDE ACCESS: 25 YEARS OF NCAA UNIFORM INNOVATION

Since 1989-1990, Nike Basketball’s aim to set high performance standards on the hardwood has also extended beyond university arenas and field houses. On-court innovation has catalyzed the latest style trends, evolving basketball’s impact in the streets and pop culture. From loose-fitting heathered cotton T-shirts, compression baselayer and shooting sleeves to black socks – now a common sight but once head-turners — collegiate...

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NIKE INSIDE ACCESS: THE SCIENCE OF TRACTION
Jan08

NIKE INSIDE ACCESS: THE SCIENCE OF TRACTION

If you were following the action on social media last night, you should’ve heard the buzz about the latest signature shoe in the Nike family, the Kyrie 1. Nike Philippines and Titan had a Trial Run with select media and their roster of athletes to test the shoe out on the hardwood. It’s of great timing that Nike Basketball pushed out another edition of Inside Access to discuss the science behind their shoe’s...

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INSIDE ACCESS: JORDAN BRAND
Jul25

INSIDE ACCESS: JORDAN BRAND

It began in 1984. A then 21-year-old Michael Jordan had just been drafted to play at the professional level and it was clear he was going to revolutionize the game of basketball. At that time, Nike decided it was only appropriate that he also revolutionize the performance footwear game – and he did exactly that when he debuted the very first Air Jordan in his rookie season. The Air Jordan I became the most talked about shoe of...

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INSIDE ACCESS: KOBE 9 ELITE LOW
Jun04

INSIDE ACCESS: KOBE 9 ELITE LOW

When the HTM Kobe 9 Elite Lows dropped in Paris a couple of months back, people were wondering if Nike Basketball will stick to their guns and offer EM versions of the Low or continue the production run on the Flyknit-based ones. Today, Nike provides us with the answer. The KOBE 9 Elite Low version debuts in new colorways beginning July 12, with innovation and inspiration that will change summer basketball. Let’s get to Nike...

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CLOSER LOOK: ‘WHAT THE KD’ VI
Apr04

CLOSER LOOK: ‘WHAT THE KD’ VI

Earlier, we featured LeBron’s ‘What The’ edition of the LEBRON 11. Here we have Kevin Durant’s KD VI ‘What the KD’, also slated for a 2014 release. The inspiration for the KD VI ties in Durant’s love for his hometown and everything that may remind him of it. The new KD VI “What The KD” melds 35 graphics and colors from all the past KD VI colorways. From the Maryland blue...

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