For another edition of our All-Star Recap, we’re now taking a look at Jordan Brand’s other installation at NOLA, the Jordan Flight Lab. Upon entering the reworked Board of Trade building, you’re welcomed by a voice over, smoke machines and a projection of the Jumpman (see my IG post to see that amazing Jumpman in action). That alone was remarkable, but once you step in, you know that it’s all about taking flight. #TakeFlightNOLA was all the rage that weekend, and the Flight Lab was the hub of it all. Jordan fans can try out the latest pairs – Air Jordan XX8 SE, Melo M10, CP3.VII and the Super.Fly 2 and mimic the moves of the players who wear them. And who better to teach the moves than the players themselves?
Taking a page out of Coachella’s 2Pac hologram, Jordan Brand created hologram versions of Melo, Blake, CP3, and Russ to teach you their signature move. Down to the mannerisms and moves, these holograms definitely made the experience all the more memorable. After practicing their moves in their shoes, you can get a photo with the 4 players. Now that was pretty cool.
Once you step out from the hologram area, Jordan Brand showcases their latest technology to hit us this 2014. Most of us are familiar with the FlightPlate, as seen and used on the Super.Fly 2 and the XX8. JB also debuted the FlightWeight and the FlightFlex. FlightWeight is basically their foray into lightweight apparel and gear. I was able to feel the fabric and they seem much lighter than what’s currently available in the market. The FlightFlex is their latest running shoe (set to release April 2014) which uses a barefoot-flex outsole, similar to the Nike Free.
For people to personalize their Flight, Jordan Brand also had in-house designers to walk you through an ID experience using Jordan Brand footwear. The designers will go through all the designs and choose winners every couple of hours and produce the shoe for them. As they wanted people to share their NOLA experience, people can IG everything by adding the hashtag #TakeFlightNOLA and you can have your photo printed! To finish off the installation, there’s a huge 23 art piece, made up of all the Air Jordan uppers to make the 23 and all the outsoles for the background. If you’re a Jordan fan, the Flight Lab experience made it all the more better.