Earlier today, we took a look at Jordan Brand’s New Orleans installation via Footaction. Right across the street was Nike Basketball’s conversion of a FootLocker/House of Hoops branch. As you may have followed during that weekend, Nike Basketball’s theme was about #PerformTheUnreal. If you really think about it, Nike’s brand guys are all superhuman and performing the unreal has been a daily thing on the court. Aside from having sections of the store specific to their Big Three (Kobe, LeBron and KD), Nike also had other All-Stars on their roster (Paul George, James Harden, Anthony Davis, LaMarcus Aldridge, Chris Bosh and Kyrie Irving among others) that’s part of the whole Perform the Unreal campaign (let’s not forget the rest — Dirk, Roy, DeMar, and Paul Millsap). What’s cool about the Nike dress up for the 3 were these Gumbo League panels and I’m not sure if everyone saw their Logos within the store’s designs.
With this campaign and the Gumbo League Collection in place, Nike definitely had a huge presence in NOLA. While we were at the House of Hoops, Kevin Durant, Kyrie Irving, LaMarcus Aldridge, Paul George and LeBron all dropped by for a quick chat with Big Tigger and the selected media. Big Tigg definitely kept the atmosphere light as he asked about how they perform the unreal and ofcourse the new kicks they were wearing that weekend (a closer look at the signature pairs real soon!).