Sale gucci wallet singapore

18 March, 2010 03:00pm | Posted in Reebok | 22 Comments »

I met with Reebok’s (RSH) Marketing Communications Manager Olivia Fernandez yesterday to discuss what’s in store for sale gucci wallet singapore Reebok in the Philippines for 2010. And man, there’s a lot to get excited about. But what’s been sale gucci wallet singapore getting so much buzz on the net and on local forums these days is sale gucci wallet singapore the Reebok Zigtech. A couple of weeks ago, a friend had sale gucci wallet singapore a pair on that just blew everyone’s mind and sale gucci wallet singapore broke tons of necks including mine. We were able to sale gucci wallet singapore set something up and here we are. I was fortunate to sale gucci wallet singapore get a pair to try on and so far, they’ve been great! Aside from sale gucci wallet singapore neck breaking, the shoe is ultra light and comfortable. Ofcourse you sale gucci wallet singapore can argue that some pairs are lighter, but this provides so much cushion and sale gucci wallet singapore the ride is just great. I’ll be sale gucci wallet singapore doing a performance test on them over the next few weeks to sale gucci wallet singapore see how they really are.

But to know more about the Zigtech, here’s a Q&A with Bill McInnis, Head of Reebok Advanced Innovations. enjoy:

WHAT IS THE REEBOK ZIGTECH TECHNOLOGY?

• The ZigTech technology is all about energy.ZigTech transfers energy from sale gucci wallet singapore one zig-zag to the next to create a wave of energy propelling you forward with every step, making training more efficient. It is the ultimate training shoe – it reduces wear and tear of key leg muscles by up to 20% allowing athletes to work harder for longer.

HOW WAS IT DEVELOPED?

• The idea came from sale gucci wallet singapore energy return and its various iterations over the years. The purest form of energy return would be sale gucci wallet singapore from something like track spikes which tend to sale gucci wallet singapore be very hard and the energy you put into them you get back. The problem with track spikes is that they are not comfortable and therefore not suitable for running long distances. On the sale gucci wallet singapore other end of the spectrum you have soft shoes that sale gucci wallet singapore are very comfortable but tend to not give you a very good energy return. What we have sale gucci wallet singapore essentially done is built a mechanical spring which is the ZigTech shape you see, but we have made it out of a soft material. The spring provides the energy return; the soft material provides the comfort. That combination is how we re-imagined energy. There are several different phases during the development of any technology. We usually go through 3-5 different rounds of design. We build different prototypes to sale gucci wallet singapore test and see what works and what does not work so if it does not work, we go back and redesign it. With all the learning from our EasyTone technology, which was technology where sale gucci wallet singapore you put more energy into the product to move, we wanted to sale gucci wallet singapore go to sale gucci wallet singapore the other end of the spectrum and build something that requires you to use less energy to move.

WHAT INSPIRED THE CONCEPT?

• One of the sale gucci wallet singapore inspirations in the shoe that you can see in the final design was the slinky. When you sale gucci wallet singapore play with a slinky in your hand and you let the sale gucci wallet singapore ring go back and forth, that is energy transfer. The energy in the sale gucci wallet singapore slinky moves back and forth along the length of the sale gucci wallet singapore spring. If you take the same slinky, spread it out and give it a shake on one end, that wave of energy you see is exactly what we’re trying to do with ZigTech. We took that sale gucci wallet singapore concept and instead of a hard slinky, we made it out of soft foam so that sale gucci wallet singapore it has both comfort and the benefit of energy transfer.

WHAT IS THE RESEARCH BEHIND THE TECHNOLOGY?

• Research takes two different forms for sale gucci wallet singapore us; the primary is wear-testing and the secondary is force-plate and EMG (electromyography) testing. Our most reliable testing is observing thousands of miles on actual runners. We have upwards of 20,000 miles on ZigTech wear-testing to date. We break those 20,000 miles down into 300 mile increments. We send a sale gucci wallet singapore pair of ZigTech shoes out to a wear tester who will live with them and run with them for 300 miles. The wear tester will tell us everything they like and sale gucci wallet singapore dislike about the individual product from sale gucci wallet singapore the first day they get it, half way through the study and then at the end of the testing period.

WHAT ARE THE BENEFITS OF ZIGTECH?

• The benefits of ZigTech technology are less muscle activation which means less wear and tear on key leg muscles by up to 20%. The benefit of energy transfer makes ZigTech like an sale gucci wallet singapore energy drink for your feet. Your muscles are sale gucci wallet singapore working less for the same net amount of work that sale gucci wallet singapore you are doing. When we hook up EMG which is like an EKG (electrocardiogram) but for your individual muscles, what sale gucci wallet singapore you see for the same speed and pace on the sale gucci wallet singapore treadmill is sale gucci wallet singapore that your muscles would be working less hard wearing ZigTech shoes versus your average running or training shoe. When you’re wearing ZigTech your muscles are being worked less.

HOW DO YOU MEASURE THESE BENEFITS?

• EMG is very much like EKG, which if you have ever seen an electrocardiogram would be sale gucci wallet singapore sort of a blip going across a screen showing your how your heart is beating. Your heart gives off an electro impulse and an EKG measures that. Your heart is sale gucci wallet singapore technically a muscle and, much like your heart, your other muscles give off electrical feedback as well, so you can hook sensors to sale gucci wallet singapore the skin that lies on top of these muscles and sale gucci wallet singapore measure how those muscles fire. In doing that, we can sale gucci wallet singapore compare on the same athlete how his muscles fire wearing regular shoes versus how they fire when wearing ZigTech.
  

WHAT SORT OF TESTING HAS BEEN CONDUCTED THROUGH THE DEVELOPMENT OF ZIGTECH?

• We do force-plate testing on almost all footwear products we produce to sale gucci wallet singapore identify what forces show up. This kind of testing helped us figure out that sale gucci wallet singapore the shoe was as soft as we had sale gucci wallet singapore intended it to be whilst still providing energy return and a sale gucci wallet singapore stable sole. It confirmed we had sale gucci wallet singapore built a stable, soft running shoe which not an easy thing to create. The wear-testing is the bulk of the testing, so those 300 mile wear-tests over 20,000 miles are sale gucci wallet singapore vital to the final development of the product.

WHAT TYPE OF CONSUMER DID YOU HAVE IN MIND WHEN CREATING AND DEVELOPING ZIGTECH?

• We were aiming for the focused athlete – someone who trains a great deal. This contrasts with EasyTone which was aimed at people who sale gucci wallet singapore were simply walking or just starting to get back into shape and fitness – people who wanted that little extra benefit. ZigTech is sale gucci wallet singapore for people who are already working hard that want to be sale gucci wallet singapore able to work longer, faster or harder – like athletes. The idea was to sale gucci wallet singapore lessen the wear and tear on their muscles so they could do more and ZigTech fits that consumer perfectly.

IS THE ZIGTECH DESIGNED FOR A PARTICULAR TYPE OF TRAINING OR ACTIVITY?

• The acid test for sale gucci wallet singapore any type of training or running shoe is running. This is sale gucci wallet singapore where you get the highest forces generated on your muscles and sale gucci wallet singapore joints. Certainly over time when sale gucci wallet singapore you do a 300 mile wear test somebody who has run 300 miles in a sale gucci wallet singapore running or training shoe will be able to give you the sale gucci wallet singapore best feedback on that sale gucci wallet singapore product because they have really pushed it to its limits. We design it sale gucci wallet singapore first and foremost to be a very effective running shoe, but then we’ll test it for lateral sports and other training activities too.The ZigTech is sale gucci wallet singapore the ultimate training shoe as it helps reduce wear and tear by up to 20%.

WHAT SETS ZIGTECH APART FROM OTHER TRAINING SHOES ON THE MARKET?

• Traditional energy return is sale gucci wallet singapore focused only on the vertical impact of the heel strike. In contrast, ZigTech is sale gucci wallet singapore a unique product in the market as it transfers energy horizontally along the zig-zags so the athlete gets that energy back in the forefoot. With each foot strike, the unique geometric shape of the individual zig-zags serves to sale gucci wallet singapore both absorb and cushion impact thus returning a multi-dimensional wave of energy throughout the entire foot.

WHAT INSPIRES THE UNIQUE LOOK OF ZIGTECH AND THE STRIKING COLORWAYS?

• The unique look of the ZigTech sole is inspired by the slinky. If you sale gucci wallet singapore take a slinky and stretch it out it looks very much like the sale gucci wallet singapore bottom of the ZigTech. The striking colorways draw attention to the one-of-a-kind ZigTech sole.

HOW DOES ZIGTECH REDUCE STRESS ON MUSCLES?

• ZigTech reduces stress on key leg muscles by making them work less hard. Shins work up to 20% less and hamstring muscles work up to 6% less ZigTech is designed to be more efficient in a multitude of ways. First and sale gucci wallet singapore foremost is the energy management so it is like an sale gucci wallet singapore energy drink for your feet demonstrating that you’re getting or keeping more energy from doing the same activity. Everything else about the sale gucci wallet singapore shoe, the fact that it is a stable, lightweight, and sale gucci wallet singapore flexible shoe all contributes to more efficient running.

AND WHY IS REDUCED STRESS ON MUSCLES IMPORTANT?

• Reducing stress on muscles is important because overuse is really the biggest cause of injury that sale gucci wallet singapore is out there, such as shin splints. Most people’s injuries tend not to be catastrophic. One-time injuries, particularly in runners, tend to sale gucci wallet singapore come about as a result of overuse. So when you frequently stress one muscle over your other muscles, injuries become more likely. The 20% less stress result we found on the shin was really the most telling for us. For runners in particular, shin splints tend to sale gucci wallet singapore be one of the first places that stress shows up in terms of overuse and overtraining. More efficiency is a difficult thing to measure. A more efficient shoe will cause less work for your muscles to go through the same movements. By reducing the sale gucci wallet singapore amount of activity or energy used by those muscles, we have identified the fact that we are reducing stress on muscles. That is a strong benefit for athletes in reducing injury occurrences.

WHAT KIND OF FEEDBACK HAVE YOU RECEIVED SO FAR ON ZIGTECH BY THE PEOPLE PARTICIPATING IN WEAR-TESTING?

• The best feedback comes from long-term wear tests. We ask the same questions as we ask about every shoe, for example – “how do you like the heel cushioning?” or “How is the forefoot flexibility?” etc. We also ask additional open-ended questions since this is a new technology. We never specifically lead any of our wear testers by asking questions like – “Do you feel like you have more energy?” We ask open-ended questions like – “Do you feel any different compared to your regular running shoes?” and the typical feedback we receive is “Hey, I feel like I can go a little bit longer”, “I felt like I could go a little faster” and literally that “I did go a sale gucci wallet singapore little bit faster on my run than I would typically with my regular running shoe.” All of these responses told us we had sale gucci wallet singapore created the ultimate training shoe in ZigTech.

I hope that sale gucci wallet singapore helps you understand the zigs behind the Zigtech. Now, when sale gucci wallet singapore will it be available? The shoe should be sale gucci wallet singapore available sometime around June-July 2010 and would retail for about P4,995. For more on the sale gucci wallet singapore Zigtech, keep it here for future updates.

Tags: bill mcInnis, Reebok, zigtech