THE ZIG IS UP: Reebok Zig Kinetica is your next pick up
Off the heels of their highly successful Reebok x adidas collab last December, Reebok announces the upcoming launch of the Zig Kinetica – their revamped Zig technology offering superior energy return with every stride.
Around October last year, Reebok revelaed the Zig Kinetica Concept 1, which now has transformed to the Zig Kinetica you see here today. To debut the new silhouette, Reebok tapped endorser and legendary mixed martial artist Conor McGregor. In the campaign’s video, McGregor looks to clean his son’s bedroom but turns to an action figure to battle other toys. Conor and the Zig Kinetica’s part of Reebok’s “Sport the Unexpected” campaign, celebrating bold risk takers who reshape culture by being anything but expected (thus, the unexpected terminology).
“I absolutely love these, the grip, the stability. I feel the connection from the sole to the material,” said McGregor. “I’ve been around with Reebok a long time now, and each launch, the energy level is climbing. Now we are exploding.”
See the full spot HERE.
For those too young to remember, the Zig tech was first launched in 2010 with the Zig Pulse. The Zig Kinetica fuses that innovative technology with a sleek style that works for both the gym and the streets. To better understand how the tech works, the Zig Kinetica channels and returns kinetic energy using a three-part system:
Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
Zig Energy Shell: Channels and returns kinetic energy, while providing a bold aesthetic
Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response
“We saw an amazing response testing the Zig silhouette throughout 2019, collaborating with some of the biggest names in fashion,” said Matt Blonder, VP, Marketing & Digital Brand Commerce at Reebok. “Now, we’re excited to bring our biggest launch of 2020 forward, with the help of Conor, during his exciting return to the UFC. The launch of the Zig Kinetica is a watershed moment for Reebok as we look toward the future of this brand and cement ourselves as an industry leader, sitting directly at the intersection of sport and style.”
The Reebok Zig Kinetica is set to drop on March 6, 2020 across the following Reebok stores: Megamall, Galleria, Festival Mall, and Eastwood Citywalk. The shoe will retail for Php 7, 295. For more information, log on to reebok.com, or follow Reebok via FB (Reebokph) or IG (@reebokphilippines).