Reebok unveils their latest logo
Just in case you missed it, Reebok just announced the unification of their brand logo and wordmark which will be seen across the brand beginning 2020. The new unifiied logo – Vector logo and “drop-R” wordmark will be seen across all Reebok sport and lifestyle products next year, but there will be some products that will feature this as early as this month.
“At Reebok, our mission is to be the best fitness brand in the world. We live at the intersection of fitness and fashion, and our product is a reflection of that connection,”
“As we continue to differentiate ourselves, we’re blurring the lines between our entire portfolio of performance and lifestyle products even more so to give our brand one unified presence and voice.”Matt O’Toole, Reebok President
The thinking behind this is that Reebok now tells a single story across their products and experiences. The Vector logo it was introduced back in 1992 and has been used by the brand in various forms since, most recently on Reebok heritage and lifestyle products. While Reebok has been using the Delta logo (2011), they’ll continue to use it for CrossFit and UFC-branded Reebok apparel.
While it may seem like it’s been their forever, we’re just glad Reebok’s back and ready for 2020.