KENDRICK LAMAR x REEBOK VENTILATOR
From the likes of Pharrell, Jay-Z, 50-Cent, Rick Ross and Alicia Keys, Reebok‘s known to sign top talent and bless them with their own exclusive colorway or even their own signature line. Recently, they signed heavy hitter and Top Dawg talent Kendrick Lamar to the mix. After using him to kick off the Ventilator 25 campaign, Reebok finally blessed him with his own special variant of the Ventilator. Being an Los Angeles native, Lamar aims to ‘unite the streets’ via a Bloods/Crips accented Ventilator. The cream-colored runner uses Red (Bloods) and Crips (Blue) accents on the heel, tongue and insole to go with the mixed rope laces. Lamar’s name is also found on the tongue label, tagged over the Reebok logo and his label, TDE (Top Dawg Entertainment). To cap the shoe off, Reebok switched the traditional outsoles to gum bottoms, making it street-friendly to the fullest.
The Kendrick Lamar x Reebok Ventilator will be available exclusively at Sole Academy (BHS, Katipunan and ATC) on July 18, retailing at Php 5,595.