PUMA x Kehinde Wiley: SS2010 Africa Collection
I mentioned early in the year that Puma’s comin’ with the real for 2010. And this is only the beginning. Puma partnered with one of the world’s most sought-after urban artists Kehinde Wiley for their SS2010 African collection. It just made great sense to have an artists such as Wiley who has a deep relationship with Africa. The Africa-themed collection uses several graphic patterns from Wiley’s existing work and integrates them throughout the different pieces. This is quite timely as we are months away from World Cup 2010, which will be held in South Africa. In line with this, Puma sponsors 12 African national football teams.
Kehinde Wiley is known for his paintings of contemporary urban African American men in poses taken from the annals of art history and for his distinctive use of elaborate and colorful wallpaper-like backgrounds. His style perfectly complements the vibrant culture of modern Africa and makes every piece in the PUMA collection an instant classic. I won’t go through Wiley’s journey into rediscovering his roots, but what came out of it were the most powerful works ever seen.
Here are some highlights from the collection:
917 Mid Mame– We all know the 917 was named after the Porsche 917 Steve McQueen wore during the movie “Le Mans”. The 917 has seen multiple variations over the past 2 years, and it’s now part of Wiley’s collection. This luxe version features a canvas upper with modern Africa-inspired screen print, giving the shoe an artistic edge and an African flair. Cycling to Mars– a garterized fastening slip-on designed with reflective strips and hard rubber outsole cup heel. This is actually a nice pair, I just hope they ride comfortably.
Do-It-Yourself Matar– they’re flip flops. But what what I like here is the intricate pattern from Wiley’s collection. Face Tee– Inspired by Wiley’s famous portrait paintings, the tee fuses period styles with bold colors and unforgettable graphics. Pieced Trackie 2– mixing modern with tradition, PUMA takes its appreciation of African culture and gives it a modern twist. With contrasting colors and graphic embroidery on the back, this track jacket gives off an artistic flair.
Kehinde Small Hobo– fun, vibrant and colorful, the small hobo molds fashion and culture together and works out as a great accessory to match any outfit. Ofcourse, dudes, good luck with this. This is really for the ladies. The soft, cotton twill lining braided shoulder straps and subtle beading on each zipper bring a unique look and feel to any outfit.
I actually like the red sneaker on the other layout worn by the other model. The PUMA Africa Lifestyle collection will be available at PUMA stores this April. For more information, visit www.puma.com or www.pumafootball.com