PUMA took one of the brand’s most well-known and iconic shoes, the Suede, and re-tooled each component with the highest degree of recycled materials, delivering sustainable style through an unforgettable look and a pop of color to re-introduce the PUMA Re-Suede Color.
An icon of culture, the original PUMA Suede was famous for its bright colours, suede material, and custom lacing techniques throughout the 70s, 80s, & 90s. Today, the PUMA Re-Suede has been developed using the latest materials and processes in eco-friendly product innovation. The synthetic ultra suede upper material is created by Toray, leaders in the development of environmentally-responsible materials. The synthetic suede is comprised of 100% recycled polyester fibers and the outsole is made from Double R Rice Rubber.
The new footwear is incredibly lightweight, thereby reducing the fossil fuels needed in transport, saving 15 tons of carbon emissions for every ten-thousand pairs shipped. The Re-Suede will be sold in PUMA’s Clever Little Bag, a cutting-edge innovation in sustainable packaging that replaces traditional shoeboxes.
The Puma Re-Suede Color Pack drops this Monday, October 15 at Sole Academy, retailing at 4,710 php.