ONITSUKA FOREVER

I love my job. Where can you find a job that lets you feed on your fetish? Yeah, yeah, sounds disgusting. But it’s been great the last few years. From All-Star games to Pacquiao fights to exclusive meet and greets, I don’t think any other job can come close.Working for a sports network gets you tight with all (and I mean all) of the major sneaker brands. The real treat here is that I get to see them before everyone else. From sneaker launches and store openings, life’s great for a sneaker fiend. November 20 marked the launch of one of Japan’s finest. No, it wasn’t a sushi bar opening but Onitsuka Tiger’s first store in the Philippines. For those not in the know, let me tell you a lil’ story about the Tiger…Onitsuka Tiger, the first sports shoe brand in Japan, was established by Mr. Kihachiro Onitsuka in 1949. He began focusing on basketball shoes, but eventually dabbled on to other styles.The brand got their street cred by the time the Japanese Olympic delegation wore the shoes at the Olympics (Mexico 66).I started wearing Tigers in ’05. Like I’ve said before, I had to have something no one else had. I wanted to go retro but not with NIke Cortez’ or Adidas Superstars. The Mexicos made sense. I remember wearing Tigers (or Asics in the 80s) back in the day and the design just felt right. They looked fresh and felt really comfortable. It was a nice launch. I’ve been an Onitsuka Tiger for the longest time and just being there to celebrate their arrival on our shores was enough for me to be in attendance. The night ended with the ribbon cutting of the store and everyone had a chance to see what the Tiger’s got in store for the Philippines. We were there to shoot the event and you can catch it on BTV on the Grind.Having Onitsuka Tiger in the RP can only mean one thing– people can finally dress right. From Mexicos to Runsparks to the Coolidge, Onitsuka Tiger’s got styles for everyone.


Onitsuka Tiger
Ground Floor
Greenbelt 5 Phase 2
Ayala Center, Makati City
www.onitsukatiger.com.ph

 

 

 

Author: admin

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