WATCH: Nike’s latest ‘You Can’t Stop Us’ film
The NBA is back. Earlier today, to coincide with the return, Nike released their third film for their ‘You Can’t Stop Us’ campaign.
If you’ve seen the previous films, Nike’s done an amazing job but this one goes up several notches. Megan Rapinoe narrates the spot, basically sharing how sport as a source of inspiration. 36 pairs of athletes from different sports were done in split screen, with the movement seen from one sport to another. The team behind it researched over 4,000 pieces of footage, with key Nike athletes such as LeBron James, Eliud Kipchoge, Colin Kaepernick, Megan Rapinoe, Giannis Antetokounmpo, Cristiano Ronaldo, and many others. Watch it here:
It’s quite timely that Nike does it in time for the NBA restart. While most sports are still on hiatus, this hasn’t stopped athletes from using their platforms to help create change. As an advocate of sports myself, this is a great reminder that a better future is possible together.
Fast Facts About the Film
24 sports represented
4,000 action sequences researched
72 final sequences selected
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” says Rapinoe. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”