If you were watching the NBA games over the weekend, you should’ve seen the new LeBron James ad for Nike Basketball. Entitled ‘Together’, the new spot celebrates the return of the King to Cleveland. One team. One city. One goal.

The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.

Nike and Wieden + Kennedy just gets it. The pride and emotion that stems from this spot gives you goosebumps. A lot of people made a cameo in Together; from Gloria James, Coach Dru Joyce, kids from the LeBron James Family Foundation, and some of his current teammates (Kyrie, Dion Waiters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova, and Joe Harris (all Nike Basketball athletes).

It’s bigger than basketball. I’m sure we all can relate to that.


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