Release Reminder: Nike Air Fear of God drops this weekend
After debuting his initial collection with Nike last November, Jerry Lorenzo (Fear of God) continued to go through Nike’s archives for inspiration. Case in point: the Nike Air Raid. Lorenzo saw the shoe back when he was a high school sophomore. The shoe posed to be an immediate object of desire. Jerry loved the gray/black variant, with the geometric patterns and crossed straps. Outside of Js, it was the first Nike shoe that he really had an emotional connection with.
As he learned more about sneaker culture, Lorenzo discovered the Air Raid was designed for playground use. It wasn’t strictly off-court, instead it was an early channeling of basketball culture into a physical manifestation. The Raid was a vibe — sport and spirit in fashionable unison.
While sport may be a unifying factor for most, Lorenzo’s most memorable collegiate experience came from a halftime show. In 1998, Lorenzo was attending the Florida Agricultural and Mechanical University (FAMU) homecoming. The halftime battle of the bands struck off the opposition re-purposing a Miami bass track.
“Everyone went crazy, and we were just so demoralized. We were just like, what are we going to do? How can we top that?” he remembers.
FAMU’s band comes and plays a deep cut from one of Atlanta’s finest (Outkast, we presume). The stadium erupted and and that memory lingered on for Lorenzo.
“It was the emotion of that feeling, the soul of that feeling — watching the stadium being rocked side to side that serves as a measuring stick of what I’m trying to do emotionally every time through product,” says Lorenzo.
As the lead element of the second Nike Air Fear of God release, the Nike Air Fear of God Raid extends the notion of spirit from the court to the larger cultural vibe around the game. It reminds us that the aural and visual are equallty important in defining memorable moments in time. Aside from the Air Fear of God Raid, the collection also includes the Nike Air Fear of God Moc, as seen above.
The Nike x Fear of God collection will be available this Saturday, April 27 at Commonwealth via the IN-STORE LIST raffle event on @copdate. The store will be pushing their True to Size policy during the said raffle. Registration begins today, April 26 (12nn-9pm), and will only be available at the Rockwell store. The Nike Air Fear of God Raid retails for Php 8,095 while the Air Fear of God Moc will go for Php 7,645.