RAISE THE GAME: NIKE HYPER COURT
Last September, Nike Basketball unveiled their new partnership with the NBA, which was highlighted by the NikeConnect jerseys. Today, Nike celebrates basketball once again by launching the Nike Hyper Court — the first ever on-court digital experience that unlocks exclusive HD basketball content without the need for data. NO DATA.
Yes, Nike recognizes the passion Manila has for basketball and providing access to content at the Hyper Court will inspire others to take their game to the next level. There are five (5) courts across Manila to gain access to free content powered by Google technology. The content includes training drills, elevated member activities and other Nike global basketball content. The partnership between Nike and Google creates opportunities that you can’t do when teams/clinics are done in the traditional sense. Having the content accessed through the phone at the Hyper Court provides an experience like no other, whether by yourself or with your teammates. We’ll provide a look at how the app runs in the coming days.
“The passion for basketball in Manila is unlike any other city in Asia. We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport. Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs,” said Nike Southeast Asia & India Senior Marketing Director, Bulbul Khera.
“Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering Filipino basketball players and youth across the capital. We are excited to see Nike Hyper Court use Google’s technology to change the game. This technology allows for endless possibilities on and off the court,” mentioned Miguel de Andrés-Clavera, Google Creative Technology Lead.
Using local coaches for drills and skills training, focusing on power, quickness, and versatility fit for different types of players. Initially, I thought the Hyper Court was just about really cool art by Arturo Torres, internationally renowned artist known for his signature superhero themed illustrations of rappers, basketball stars and New York Times bestselling books. Arturo’s design for each court features an emblematic identity of five basketball superstars: LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.
“I want the kids that play on these courts to know that they can be like the superstars I’ve drawn. Sure you have to put in the work, but no one can tell that you can’t do something. With Nike Hyper Court you can go out there and prove them wrong – to anyone that’s ever said no to you,” said Torres.
Three of the five courts have been launched today and two more will be launched this December.