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Nike Sportswear celebrates the evolution of the Swoosh

Posted on Jul 31, 2019 in Nike

The Nike Swoosh has been the brand’s distinguishing emblem since it was drafted by graphic design student Carolyn Davidson in 1971. We’ve seen the Swoosh transform over time and this season, Nike Sportswear and Foot Locker (Foot Locker, Champs Sports, Eastbay, Footaction) will be releasing these new packs across their doors. “The Evolution of the Swoosh” pack will be available across their doors and we’re not yet sure if they’ll ever make it on our shores (if they won’t make it, hit up your int’l plug for these).

Script Swoosh Pack
Available for men and kids, the Script Swoosh Pack overlays Davidson’s hand-drawn Swoosh on the Air Force 1, Air Max 97, Air Max Plus and React Element 55. It releases August 10.

Sunburst Pack 
The Sunburst logo was developed in 1972 while considering how to translate the asymmetry of a single Swoosh to apparel. The circular nature of the design allowed for club names to be arched over it – a regular conceit in collegiate and sportswear graphics of the era. Whilst nowadays people will more likely go for co-ord sets, this was the norm back then. The Sunburst Pack places this logo on the Air Force 1, Air Max 97, Air Max Plus and React Element 55. It releases August 31 in men’s sizes. 

Swoosh Chain Pack
Another apparel-born application of the Swoosh is an interlinking articulation intended to embellish tracksuits and other garments that employ taping. The origins in team gear inspire the Swoosh Chain Pack, created exclusively for kids, through ’70s color schemes across the Air Force 1, Air Max 97 and Air Max Plus. The shoes release August 17.