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NIKE LEBRON 13: BUILT FOR EXPLOSIVENESS

Posted on Sep 28, 2015 in Nike | 0 comments

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Yesterday (or early this morning, rather), Nike unveiled LeBron James’ 13th signature shoe with the brand, the LEBRON 13. True to the game and made to specifications of the King himself, the LEBRON 13 combines lockdown fit and dynamic cushioning to match LeBron James’s power and speed. The shoe’s top three performance features include:

1. Breathable, sock-like fit for flexibility and lockdown

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The breathable mesh upper hugs the foot, while Flywire technology cables provide an adaptive, natural fit and excellent lockdown.

2. Hyperposite material provides zoned impact protection

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Hyperposite on the midfoot and collar adapts to the forceful torque exerted by James at top speed. Wrapping the top of the foot, it also enhances durability and support while maintaining flexibility and providing protection.  An asymmetrical lacing system finishes the upper and supplements lockdown and foot containment.

3. Nike Zoom Air cushioning units maximize explosiveness

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Since its debut on the basketball court in the Nike Air Go LWP in 1995, Zoom Air has provided superior cushioning and explosiveness for the movement and impact of the game. For an athlete like LeBron James, the journey up and down the court can equal 12 marathons over the course of a season. Superior cushioning and comfort are a must.

The LEBRON 13 evolves the size and placement of the hexagonal Nike Zoom Air units that debuted in the LEBRON 12.

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Four Zoom Air units in the outsole provide maximum response and cushioning on impact.  Two of the units are 13 millimeters thick – larger than those in the LEBRON 12 in total volume; one in the heel and one in the ball of the foot. Two additional hexagonal Nike Zoom units are placed in the forefoot at peak pressure points.

Innovation for all ages

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The LEBRON 13 has also been engineered to address the specific needs of young athletes as they grow through infant, toddler, pre-school and grade school sizes for both on and off the basketball court. Each of the models features performance design unique to age range and physical development.

Hometown Inspiration

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The LEBRON 13 design inspiration reflects James’s hometown roots in Akron, Ohio.  Unique elements to each colorway come to life in five locations on each shoe: tongue top, tongue embellishment, heel tab, Swoosh graphic and inside heel. Additional nods to James come through specific details in each colorway, including outsole elements and a LeBron logo on the toe and heel tab.

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Global Availability

The LEBRON 13 Written in the Stars colorway will be available in the Philippines beginning October 10, followed by the LEBRON 13 Away colorway denoting Cleveland’s season tip-off on the road in Chicago on October 27. The LEBRON 13 will retail for Php 9,995.

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