Nike: Dream Crazy #JustDoIt
Don’t ask if your dreams are crazy. Ask if they’re crazy enough.
A day after they release their latest Just Do It campaign with ex-NFL star Colin Kaepernick, Nike unveils the bigger story tied to it. With a 2-minute spot “Dream Crazy”, Kaepernick narrates the different stories of several Nike athletes such as Nyjah Huston, Eliud Kipchoge, Serena Williams, LeBron James, Odell Beckham Jr and many others. These stories are interspersed with younger athletes who’ve battled adversity and still managed to “Just Do it”.
It’s one of those powerful videos that make you want to strive harder and keeping that focus of getting better. So many mixed views have been tied to Kaepernick and Nike the last 48 hours but take the story for what it is — the truth.