
In true Nike fashion, what better way to unveil LeBron’s latest signature shoe than in the Gold Medal match of the 2012 London Olympics. Winning his 2nd Gold Medal in three tries for Team USA, LeBron’s success can be attributed to his relentless dedication to perfecting his game over time.
Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for the new LEBRON X. The shoe is constructed for dynamic containment, impact protection, and responsiveness to assist one of the game’s most explosive players.
As the first signature basketball shoe featuring Nike+ Basketball technology in select colorways it can track and measure performance, while an app provides feedback. The shoe also offers a lock-down fit, excellent cushioning on impact, and a lightweight fit and feel. Combining four of Nike’s most advanced innovations, the shoe features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball brings the shoe to a whole new level.
Stay tuned for more on the LEBRON X.

























Waiting for more CW.