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INSIDE ACCESS: KOBE 9 ELITE LOW

Posted on Jun 4, 2014 in Nike | 0 comments

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When the HTM Kobe 9 Elite Lows dropped in Paris a couple of months back, people were wondering if Nike Basketball will stick to their guns and offer EM versions of the Low or continue the production run on the Flyknit-based ones. Today, Nike provides us with the answer.

The KOBE 9 Elite Low version debuts in new colorways beginning July 12, with innovation and inspiration that will change summer basketball. Let’s get to Nike Basketball’s Inside Access to the Kobe 9 Elite Low:

DESIGN GENESIS

The KOBE 9 Elite Low is Bryant’s most innovative shoe to-date, featuring three leading technologies: Flyknit, Flywire and Lunarlon.  Flyknit provides a lightweight, breathable solution for a summer basketball shoe that performs equally well indoors or outdoors.

“Nike Flyknit acts as a super skin, giving athletes articulated strength similar to the engineering of a spider web – tension and strength just where they’re needed,” said Eric Avar, Nike VP of Innovation.

Flyknit and Flywire technologies are a one-two punch, leading to a dynamic fit for intricate, on-court footwork.  Eliminating bulk and distraction was a focus for Avar with disciplined design in a low cut with no distractions.

PURPOSEFUL

Flyknit technology introduces a new way to create a shoe upper out of what is essentially yarns. It drastically reduces waste from the upper with a low cut and efficient production process compared to traditional methods.

INSPIRATION

The KOBE 9 Elite Low brings Bryant’s muses to life.  The artistry of music and its ability to move and inspire people has always intrigued the athlete.  From classical to pop, he has appreciation for multiple genres.

The KOBE 9 Elite Low Hyper Grape is linked to music and its ability to transcend the decades, with artists, songs and dance moves that stand the test of time.  The purple upper pays homage to pop music and includes a moon surface graphic on the outsole.

The KOBE 9 Elite Low Beethoven pays tribute to the German composer and pianist, and more specifically the power of his Ninth Symphony from the early 1800s.  The grey color of this colorway represents Beethoven’s timeless quality.

The KOBE 9 Elite Low Hyper Grape releases on July 12, while the KOBE 9 Elite Low Beethoven debuts August 16; both globally at Nike.com and select retail locations. Stay tuned on this site for more information on the local release dates of the Kobe 9 Elite Low.

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