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In Focus: 8 Facts About the Air Max 270

Posted on Feb 25, 2018 in Nike

Don’t look now, but Nike’s definitely on the upswing this 2018. With the barrage of releases during All-Star Weekend and the solid release of the Epic React Flyknit this past week, what’s next? At the start of the year, Nike Sportswear unveiled their latest (and possibly the most promising) silhouette this year — the Air Max 270. The made-for-lifestyle silhouette is slated to have a wider release this March after the first wave dropping at Tier Zero and NikeLab doors.

While we wait for these to drop in the coming days, here are 8 facts that you may or may not know about the Air Max 270:

1. The Air Max 270 is Nike’s First Lifestyle air unit

Although there have been other silhouettes designed explicitly for lifestyle, their Air Max units were made specifically for running performance. The Air Max 270 unit is the first 100-percent lifestyle Air Shoe — designed with the same rigor as sport performance, but for the demands of all-day wear.

2.The Shoe is Inspired by the Air Max 93 and the Air Max 180

Both the Air Max 180 and Air Max 93 were groundbreaking back when they were first released in the early 90s. The Air Max 180 (1992) was the first shoe that had a 180 degree Visible Air unit, while the Air Max 93 (1993) was the first ‘exposed’ visible Air unit that extended around the heel. The Air Max 270 takes both innovations to heart.

3.An Old Nickname, coined by Nike designers, influenced the 270 moniker

The name 270 comes from an internal Nike epithet for the Air Max 93, which referred to the 270 degrees of visibility in the air unit.

4.Its the Tallest-ever Max Air heel unit

The Air Max 270 features a 32mm tall Max Air unit. Now that’s a lot of Air!

5.Displacement speaks volumes

The Air Max 270 unit height offers the biggest heel volume displacement for maximum air cushion comfort. We can’t wait to try these on and see if they truly are better than its predecessors.

6.Kevin Durant felt it early, which required making the largest Air Max 270: a size 18!

Aren’t Nike athletes the luckiest? Just like KD when he first wore a special makeup of the Air Max 270 back in November, Nike athletes more often than not, get the goods early. Whether it’s to wear test certain silhouettes or just getting products months earlier for us to salivate over, we all love that #ballerlife.

 

7.The Air Max 270 unit is filled with promise

As mentioned earlier, expect the 270 Max Air unit to make an appearance on a variety of silhouettes in 2018 — and in a breadth of color too. We’ve already seen the Air Force 270, but we can’t wait to see where else the new 270 Max Air unit pops up in.

8. The Air Max 270 hits stores on March 2nd.

As mentioned before, the Air Max 270 is set to release this Friday, March 2nd. Select Nike doors, Sole Academy, Capital, Commonwealth, and the Athlete’s Foot will have them ready for you by then. The Air Max 270 will retail for Php 7,645 and will be available in several colorways. Keep it locked here as we line up the upcoming releases in time for Friday.

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