CLOSER LOOK: NIKECONNECT
We’ve been a few days removed from the Nike x NBA announcement which included the Statement Edition jerseys, the Therma-Flex Warm Up Hoodie, and NikeConnect. Over the next few days, we’ll be sharing more exclusive material we picked up from the Nike Innovation Summit last week.
First up, is NikeConnect.Whenever you buy the new NBA jersey, fans get to unlock real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app. The app is slated to launch on September 29 across iOS 11 (iPhone 7 and newer) and Android devices. Here’s the official video just in case you haven’t seen what NikeConnect can do:
Upon seeing what the app can do, we were able to get an actual demo with the NikeConnect team to see how it’ll work once the jerseys go on sale at the end of the month. Check out the demo below:
In the end, the Nike NBA Connected Jersey experience, as unlocked by NikeConnect technology, represents the first time that premium NBA content can be accessed through interaction with apparel.
The NikeConnect app is available for both Android and iOS 11 (iPhone 7 or newer; Android devices with NFC capability) globally. The Nike NBA Connected Jerseys launch September 29 at nike.com/nba, nbastore.com, a Nike store or team retailer near you. Stay tuned for more details as to when the Nike x NBA collection will be available in the PH.